Millennials Gravitate to True REST Float Spa

May 30, 2019

Armed with fresh ways of
thinking and a different approach to work, Millennials have come of age
as entrepreneurs. For this Gen Y set—primed to be the next face of
franchising—True REST Float Spa stands ready as a leading brand and the
perfect franchise fit.

Pioneered by a neurologist in the
1950s, float therapy can thank tech-savvy Millennials for its mainstream
move as a modern healing modality. The concept is also attracting
Millennials as franchisees, buoyed by trending health discoveries on
social media, the rise of athletes and influencers touting recovery
methods, and the everyday use of high-tech health tracking tools.

The surge of Millennials in
franchising is no surprise.  A broadly described age group, Pew Research
Institute defines Millennials as those born between 1981 and 1996.
 They are the nation’s largest living adult generation and the largest
generation in the U.S. workforce. While studies describe Millennials as
largely risk adverse with a tendency to hold their money close, most
want to be entrepreneurs.

estimates 72% of Millennials seek the dream of being their own boss and
franchising represents a more conservative path to business ownership,
where the reward likely outweighs any calculated risk.

A quarter of True REST franchise
owners are Millennials—a number that is expected to soar with the
brand’s plans for explosive growth.  And, naturally, franchisees say
they first heard of the notion of floating through digital media-driven
referral sources, including the Joe Rogan Podcast, ESPN and Facebook.

Why True REST Float Spa? The brand is
cutting edge, holistic, and socially validated. True REST Spas offer
clients 60 minutes of bliss via 10 inches of water and 1,000 pounds of
Epsom salts. The quiet, anti-gravity therapy has been studied and proven
to promote pain relief and reduce stress and anxiety.

True REST is committed to provide the
highest quality flotation therapy experience with franchisees who are
passionate about helping every customer live a more enjoyable and
meaningful life. This mission is one of the keys to the brand’s success
and a big reason why Millennials choose True REST.

The franchise was founded on the best practices of open communication and two-way transparency. True
REST works collectively with franchise partners to continually seek
ways to grow revenue—and keep expenses low—proudly offering a platform
where all opinions and ideas are heard and shared. 

Seeing clearly is a great way for
prospective franchisees to understand the cash flow and operations of
any business. At True REST, the Franchise Disclosure Document includes annually update actual gross revenue for all locations that have been in business for at least 12 months. Item 19 also shares actual expenses and net profit after expenses. Realistic
expectations are important when you start your business and knowing how
other True REST franchisees succeed with the same tools and support is
an encouraging start!

True REST owners invest in a
lifestyle choice that provides financial freedom and a positive social
impact through the promotion of holistic living. In the first few months
of 2019, the brand has welcomed new franchisees and proudly supported
several existing Millennial True REST franchisees expand, reinvest, and
become nationwide area developers.  To discover your franchising
opportunities with an established market leader, head to

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