Time Stamped Bullet Points:

• 1:07- Trademarks, float pod, true rest, and tag lines.
•  2:06 – Float Pod trademark made in 2013.
•  2:51 – I-sopod and float tanks.
• 3:19 – Nick talks about why he made the choice to make float pod the name of his product.
• 4:00 – Change is scary. The industry as a whole was not utilizing the term float pod.
• 5:00 – Float Pod was not being used commercially in 2012. Nick asked the previous owner of floatpod.com if he could buy and use the domain.
• 5:33 – Filed trademark in 2012.
•  7:30 – Float Pod as a term became popular in 2015 and 2016 from an explosion on positive PR.
•  9:30 – Creating the trademark wasn’t a malicious act. Perception is not reality.
• 10:40 – Asking competitors to stop using a trademarked term is simply protecting a companies rights to intellectual property.
•  11:33 – How to use the name of your product in your business.
• 11:56 – Focus and Energy; whatever you focus on will grow.
•  12:30 – It’s Nick’s vow to help 1 Million people through floating.
• 13:38- Nick answers questions in the Float Love forum.
•  17:00 – Most of the float love forum seems to be focused on hate. Is this the state of the industry?

Key Points:

1) Marketing is all about simplicity. The simpler the message the better.

2) A well positioned term can infiltrate the consumer consciousness and become a generic term for a product category, which may or may not be your intent.

3) If you trademark a term for a product or business, you must protect it or it will most likely be lost.

4) Whatever you focus on will grow. Most energy means more flowers.

Resources: 

Sponsors:

TrueRESTFranchising.com – The fastest growing Floating Franchisor in the World.

FloatPod.com – Manufacturer of premium Float Pods for commercial use. Custom filter and pump packages available upon request.